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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. Define communication needs
   • Analyse overall exhibition concepts to determine broad parameters for interpretive strategies
   • Review relevant exhibition documentation to inform strategy development
   • Source relevant information on audience profile and research their characteristics and needs
   • Establish links between audiences, concepts and proposed storylines and themes
   • Consult with appropriate stakeholders to confirm communication needs
2. Prepare interpretive strategies
   • Document aspects of interpretive strategies based on analysis and consultation and according to organisational policies and procedures
   • Develop options and approaches to take account of audience needs, overall objectives, operational constraints and the principles of universal access
   • Refine strategies through testing and challenging ideas and feedback from colleagues
   • Identify and source specialist advice where required
   • Prepare strategies in an appropriate format and within required timeframes
   • Communicate strategies to relevant colleagues and stakeholders
3. Oversee implementation of interpretive strategies
   • Organise internal and external resources for development of materials to support the interpretive strategy
   • Monitor the production of materials and suggest adjustments to ensure objectives are achieved
   • Facilitate coordinated approach through ongoing consultations with other exhibition personnel
   • Deal with problems that arise in ways that minimise disruption to work operations and schedules
4. Evaluate interpretive strategies
   • Establish appropriate evaluation mechanisms with relevant stakeholders
   • Use agreed evaluation mechanisms to assess the success of interpretive strategies
   • Share knowledge gained from evaluation with colleagues

Performance Evidence

Evidence of the ability to:

determine broad parameters for interpretive strategy based on analysis of exhibition concepts and documentation, audience profile and potential storylines and themes

refine options and approaches for strategies through consultation and testing, drawing on specialist advice where required

develop operationally realistic exhibition interpretive strategies that meet audience and organisational needs

implement interpretive strategies for exhibition concepts within required timeframes, dealing efficiently with potentially disruptive issues that arise

select and use evaluation mechanisms that inform future work processes.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

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Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

explain roles of different people involved in the exhibition development process and how they interrelate

discuss the purpose of an exhibition interpretive strategy and its impact on all aspects of exhibition development and implementation

outline exhibition development concepts, including:

themes

sub-themes

storylines

interpretation

explain principles of interpretation at a detailed level

explain processes for drawing links between collections, audience needs and interpretive approaches

discuss commonly used interpretive approaches, including specific techniques and technical issues associated with their use

outline cultural protocols relevant to the development of interpretive strategies, including those for exhibitions of Aboriginal or Torres Strait Islander material

outline principles of universal access and different audience communication needs, including potential specific needs

explain the key features of evaluation mechanisms suitable to evaluate interpretive strategies.

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